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FOR IMMEDIATE RELEASE Greenville, SC, September 7, 2004 - Imaginis.com, a leading, independent patient-information website on breast cancer and women's health issues, announced today a new partnership with national make-up artist and author Lori Ovitz that will help fund cancer research through the award-winning Imaginis website. In her new book, "Facing the Mirror with Cancer: A Guide to Using Makeup to Make a Difference," (Belle Press, June 2004), Ovitz, the famous make-up artist to top models and celebrities, applies her sought-after skill to helping those with cancer learn how to make themselves feel better by looking better. According to Ovitz, the use of make-up in addressing the appearance effects of cancer treatment helps improve a patient's outlook and attitude. The author and her husband, Bruce - a 35-year cancer survivor - contribute 50% of their personal profits from book sales to cancer research and related causes. The couple distributes book only through the Internet, and it is now available for purchase online at www.imaginis.com, as a new addition to one of the most comprehensive websites on breast cancer and women's health issues. "The tremendous boost and encouragement as well as the practical applications this book offers to cancer patients and those recently undergoing treatment makes this a perfect match with our mission to provide in-depth information to the people who access our website daily" said John Molloy, CEO, Imaginis Corporation. Ovitz reveals in her book an inspiring personal story of how she has been able to take a talent honed over the years and turn it into a powerful tool for helping countless lives touched by cancer. The beautifully photographed, 200-page book illustrating step-by-step tips and techniques for dealing with the appearance issues during cancer treatment and beyond, reflects what Ovitz has learned firsthand about the tremendous boost in energy and self esteem that looking good - or simply looking like yourself - can give to a person with cancer. "The most rewarding part of doing this work has been seeing how people's attitude and courage grow more positive as they learn to take control of their appearance," Ovitz said. Since 1999, Ovitz has offered her professional talents privately and at no charge to patients at Chicago's top cancer hospitals. "Facing the Mirror with Cancer" is the only up-to-date guidebook focused on the topic of appearance during cancer treatments for women and teens, and includes sections devoted to men and children, and is illustrated with color photographs of cancer patients and survivors. It has earned the praise of many cancer patients, their families, and hospital staff, as well as the support of cancer organizations, many of which are participating in an online book donation program to get the book into the hands of their patients. Imaginis Corporation is an independent company that provides reliable and relevant in-depth information on breast cancer and related women's health topics. Its award-winning website, www.imaginis.com, continually provides updated physician-edited health information, and explains complicated medical terms in everyday language to help patients understand options and make informed decisions on prevention and treatment. # # # |
